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“We want every girl to be in control of her body, her health and be able to choose if and when to start a family. Girls need to value their health, be armed with agency and the knowledge to realise the importance of taking preventative measures.”
“I want to be in control of my health and my future, but I don’t know how.”
Gavi, the Vaccine Alliance, supports the poorest countries of the world to get access to affordable HPV vaccines.
LDsportsPP电子女孩效果有助于数百万人了解他们的健康的重要性，建立更多关于宫颈癌的知识和在HPV疫苗中的信任encouraging girls to actively protect their healthby making sure they receive the doses they need.
I used to be shy and quiet but watching Yegna has given me confidence to talk about things that matter to me. The TV show is so addictive. I watch every week with my sister. It talks about issues I face at home and at school, and gives me ideas on how to handle challenges.
我喜欢所有的伊娇女孩，但我最爱lomi最多。她的生活如此像我的watching her helps me deal with life without my mother, who died from cervical cancer.
Many Ethiopian families live in communities where infrastructure hinders access to information. Additionally girls can face greater parental controls resulting from safety concerns and cultural expectations.
Girl Effect’s youth brand Yegna is a household name that has nationwide reach through its media content. Yegna introduced Ethiopia’s first TV drama for teenagers, a national broadcast that reached urban and rural communities, captivating an audience of over 10 million people, including 14-years-old girls, the target vaccine group. The show tackles real-life challenges that teenage girls face today, including topics on health and the HPV vaccine.
Now in its fourth season, around 90% of viewers are watching the series weekly or fortnightly. When TV drama viewers are compared with non-viewers,Yegna audiences have greater knowledge about cervical cancer and the HPV vaccine.They also have a better factual understanding of the HPV vaccine and trust its safety.
14 years old girl
When I heard vaccination day was coming to school, I was not sure what that meant. Even though I wanted to know more, at first I didn’t know who to speak to or where to find the information.
But then we were given the Zathu mini-magazine at school. I read it at home with my mother. It helped us learn about cervical cancer andHPV疫苗如何保护疾病但只有你得到两个剂量。
I feel happy that now I have this knowledge about how to stay healthy and can tell my friends not to be afraid of vaccination day.
Understanding that girls this age have lower literacy levels and do not make decisions about their health, Girl Effect created the Zathu mini-magazine. Designed for girls to read with their parents or caregivers, the visual “mini-mag” has increased discussion among families, friends and neighbours about health, cervical cancer and the HPV vaccine.Girl readers are more positive about the HPV vaccine and motivated to get it.
Messages in the mini-mag are reinforced through Zathu’s weekly radio drama, which is aimed at adolescents. The show stresses the importance of the HPV vaccine in the hope that siblings will encourage their younger sisters to get the vaccine. The mini-mag and radio show are part of Zathu’s brand, which is consumed by 4.5 million people countrywide.
My grandmother died from cervical cancer when I was 8.
When I was 12, I received the HPV vaccine just like most girls my age in Rwanda. The day after we got the first dose, my classmates started spreading rumours about the vaccine that they had heard from their families and communities.
Every person I told about getting vaccinated said I wouldn’t have kids.I got scared and wondered if it was true.
My mother reassured me that the vaccine didn’t have any negative side effects. With her support, I went ahead and got the second dose.
When I was 22, I got pregnant. When it came time to deliver, everything went well. Today, my baby boy is 2 years old and healthy.
I shared my story in the Ni Nyampinga magazine希望保护我的年轻姐妹免受致命的疾病
Administered to 12-years-old girls, there is high coverage of the HPV vaccination in Rwanda, but strong myths persist including that the vaccine causes infertility. Girl Effect uses the established and popular Ni Nyampinga brand, whichreaches 3.6 million people, to improve knowledge and attitudes towards the HPV vaccine with a focus on破坏神话。
Fear of the needle is a major concern for girls before getting the vaccines, as a prevalent myth is that the second round hurts more. Ni Nyampinga addresses these concerns to build girls’ confidence about taking both doses and help them overcome their short-term fears for the sake of their long-term health.
Ni Nyampinga consumers have more positive attitudes about the vaccine, are less likely to believe in infertility myths, and are active in challenging rumours. By creating trust in health services at an early age, girls are more likely to value and protect their health as they grow up.
Since 2016 we have been testing, learning and adapting girl-centered communications to create demand for the HPV vaccine. We are making significant progress in building greater knowledge about cervical cancer and trust in the HPV vaccine which is encouraging uptake. Now we are working to understand and overcome gender barriers to immunisation. Our HPV-related content is successfully reaching and engaging girls at scale. We know that:
Girls are powerful change makers for themselves and for those around them.
When girls have facts about their health they inform and influence their parents - and take greater control of their wellbeing.
Girls have greater knowledge about cervical cancer and the HPV vaccine.
Girls have greater trust in the HPV vaccine and its safety, which drives uptake.
We have evidence of what works and how it can be used effectively by others.View our Girl Focus Toolkit.
Scaling our impact from 2021-2025